Nintendo Company, Ltd. (任天堂 株式会社, Nintendō Kabushiki-Gaisha?) Is an entertainment company dedicated to research and development, production and distribution of video game and video game, and card games, based in Kyoto, Japan. Its origin dates back to 1889, when it began to operate as Nintendo Koppai after being founded by the artisan Fusajirō Yamauchi with the aim of producing and marketing Hanafuda cards. After venture into several lines of business during the 1960s and acquire a Legal personality of open capital company under the current social reason, in 1977 distributed its first video game console in Japan, the color TV Game 15.
Its products include some of the most influential and successful consoles and titles in the videogame industry, such as the Nintendo Entertainment System, the Super Nintendo Entertainment System, the Wii and the Game Boy; as well as Donkey Kong titles (1981), Super Mario Bros. (1985), The Legend of Zelda (1986), Metroid (1986), Tetris (Game Boy) (1989), Fire Emblem (1990), Star Fox (1993) and Pokémon Red and Blue (1996), which gave rise to their corresponding franchises.
Nintendo has several subsidiaries in multiple locations both in Japan and abroad, in which it delegates the responsibility of producing and distributing its products, as well as business partners such as The Pokémon Company and Warspar, Inc. Both the organization and its Personnel have received several awards for their achievements, including Emmy and Engineering Acknowledgments, Game Developers Choice Awards and BAFTA Awards for Videogames, among others. It is also one of the Japanese companies with greater richness and value in the market, in addition to having one of the policies of social responsibility with best reputation in the world.
And totally unexpectedly, The Pokémon Company announced that official sponsors will be becoming Sumo struggles at Japan. This is as part of a collaboration with Nihon Sumo Kyokai, also known as Japanese Association of Sumo.
The Pokémon Company will be sponsoring several Kensho Banners, which will be paraded around the SUMO Ring prior to the fight. These banners will include some well-known Pokémon, such as Pikachu and Makuhita, whose designs will be inspired by sumo fighters. In total there will be 200 of these banners.
According to an article of Japan Times, these Kensho banners are representations of the cash prize bet on corporate sponsors, and each of them costs approximately $ 545. About 90% of this amount goes directly to the winner, who will get half immediately after the fight, and the other half will go to an investment fund.
The Banners of Pokémon will be present in tournaments as of November, and in January, the fighters of this discipline will also use kesh-mawashi thematic of Pokémon, the ceremonial costumes that carry during the ritual prior to their Entrance to the Ring.
Editor s Note: It is certainly curious that The Pokémon Company has been interested in the Lucho Sumo, although considering that this is a fairly emblematic sport of Japan, it does a certain level of meaning.
Via: Nintendo Life