Shinhan Bank, Esports team DRX, investment and main sponsorship for 3 years

Shinhan Bank announced today (23) that it has invested and invested with global esports company DRX for the first time since its inception.

The contract was announced at the ceremony held at the DRX office. In addition, the 2022 summer season uniform of the DRX, which was engraved with the Shinhan Bank logo, was unveiled. The ceremony was attended by Shinhan Bank’s Jinok -dong Bank of Jin Ok -dong, Shinhan Capital Sang-hoon, SI Finance Division, DRX CEO, and ATU Partners Park Jung -moo.

DRX is an E-Sports Team with four teams: League of Legends, Valorant, Tekken, and Warcraft. Currently, there are players representing each league, including ‘Gift’ Kim Hyuk -kyu, ‘Baryl’ Cho Kun -hee, ‘Knee’ Bae Jae -min, and ‘Moon’ Jang Jae -ho.

Plan. This agreement was carried out with the investment of Shinhan Financial Group’s digital strategic investment fund’ original Connect New Technology Investment Association No. 1′, which Shinhan Capital is operating, and Shinhan Bank will show various contents in the financial and game-related fields through this primary sponsorship.

Shinhan Bank and DRX will carry out the central sponsorship-linked marketing, such as products that reflect MZ generation trends, events, leagues and competitions, DRX cheering teams, and DRX academy.

Shinhan Bank’s Jin Ok -dong Bank said, “Shinhan Bank has made a connection with esports since its first sponsorship of StarCraft League.” We will continue to introduce financial and game contents that can be participated.”

The CEO of DRX said, “We are very honored to be able to make new challenges with the leading financial company Shinhan Bank, which continues the history of our first bank. I think that the companionship with DRX’s investor, the main sponsor of the main sponsor, will create more synergy in the development of industry and culture,” he said.

Meanwhile, Shinhan Bank will showcase various events in June for the first match of the League of Legends Champions Korea Summer Season League for DRX fans.

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